Interest in ChatGPT is slowing down. Replacing Google is going to be (much) harder than it seemed

The first few months of ChatGPT's life have been hectic. The chatbot created by OpenAI has taken the world by surprise and has managed to become a viral phenomenon that has infected more than 100 million users in a few months. Its growth rate, of course, seems to be slowing down now.

The downloads are going down. Justin Post, an analyst at Bank of America, indicated on Wednesday that the downloads of both ChatGPT and Bing mobile applications have decreased in the US according to data from the consulting firm Sensor Tower. In both cases, the fall in June compared to the previous month was 38%, a considerable figure.

Google is unstoppable. And meanwhile, the market share of the Google search engine is still spectacular, and in fact it is slightly higher than that of last year at this point: it currently has a 92% market share according to SimilarWeb. Meanwhile, Microsoft Bing barely reaches 2.8% according to these data.

Of revolution in searches nothing (at the moment). In StatCounter GlobalStats confirm these data, and as can be seen in the graph, there are hardly any appreciable changes in terms of market share of these search engines. The appearance of ChatGPT seemed to have significantly boosted Microsoft's search engine thanks to Bing Chat with ChatGPT, but the reality is that at least according to these data the situation in the global search engine market has not changed. Google is still untouchable.

So much investment for this. ChatGPT may not necessarily have been an attempt to revolutionize searches, but many have seen it with that perception: that of a tool that allowed you to find the answer almost at the first and in a more natural and direct way than Google offered. It seemed that we were approaching a kind of "search engine 2.0", but according to some analysts this slowdown in downloads seems to reflect that interest — at least, to use ChatGPT and Bing on mobile — is waning. Considering the huge amounts of money that have been invested in these models, the question is whether that bet has been worth it.

There's no such rush anymore. Google, which activated a code red to try to respond to the theoretical threat of ChatGPT, launched its own chatbot, Bard, on a limited basis. In recent weeks it has also raised its particular revolution in its search engine with its Search Generative Experience (SGE), but its deployment is also for now part of an experimental development that is unclear if it will end up being implemented massively. We tried it, and at least in its current state it did not seem to us any revolution. As things stand, Post pointed out, "Google may have less urgency in integrating the results of the LLM (chat) in business queries."

The web is also down, we'll see what happens with Android. Bank of America also indicated that access to ChatGPT from the web, the original and most widespread form, also decreased by 11% in the number of users in the US and stood at 51 million visits per week, which represents 2% of Google's estimated monthly traffic in that region. The situation could change if OpenAI launches its ChatGPT mobile application for Android: at the moment the only one available is the iOS version.

Si quieres conocer otros artículos parecidos a Interest in ChatGPT is slowing down. Replacing Google is going to be (much) harder than it seemed puedes visitar la categoría IA.